Tapped into Craft Libations and Victuals: Foothills Brewing Craft Happiness IPA Project

Foothills Brewing Craft Happiness IPA ProjectTapped into Craft Libations and Victuals: Foothills Brewing Craft Happiness IPA Project
‘Craft Happiness IPA Project’ a monthly IPA series – and hopefully crafting a little happiness to go with it.
Craft Happiness for a bigger, more ambitious reason. There are people, animals, and places that for one reason or another, often due to circumstances beyond their control, are not happy. There are causes – locally, nationally, globally – that are in constant need of increased compassion and awareness. Even the most basic of needs — access to food, clean water, and shelter — are as alarmingly prevalent as they are uncomfortably close to home for all of us.
So this series is an endeavor to bring awareness, attention and generosity to some of those needs. Each month, Foothills Brewery will focus on a human, animal, or environmental cause in our world. The label copy will highlight and define that cause. The beer’s name will reflect that cause. And a portion of the proceeds every month will go to help that cause.
“I’m pretty excited about this series, simply because it’s so central to who we are on so many levels,” said Foothills president & CEO Jamie Bartholomaus. “We’ve carved out a pretty good reputation for our IPAs; and since we started Foothills almost 12 years ago, we’ve been very focused on being a vibrant part of our community. This series allows us a creative and rewarding way to serve both those goals.”
Foothills co-owner Matt Masten agrees. “North Carolina craft beer doesn’t call itself an industry; it calls itself a community. So it’s important that we support the communities we serve. These beers will have the unique distinction of being a singular way to bring attention to some very important needs locally, nationally and globally.”
“The name of the series kind of has a dual meaning,” added Ray Goodrich, Foothills’ Director of Marketing. “We look at our craft beer and think of it as ‘craft happiness’; simultaneously, we’re hoping we can craft a little happiness for the people, animals and environmental areas that this series will benefit.”

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